Costas and the team at Crab were able to deliver a comprehensive and well-executed campaign that aligned a number of digital channels seamlessly. Their ability to understand our customers, ignite conversations and deliver results was consistent throughout the project. Even more refreshing was their approach to working collaboratively, with the utmost honesty and plenty of fun along the way!
O.W. Loeb Rebrand
The Crab teams were enthusiastic with insightful input throughout the process. Answers to queries were available quickly, with strong leadership throughout each step of the process. We were impressed by the ultra-modern thinking behind the first few rounds of brand development, specifically the logos and typefaces. It was great how Crab managed to take this initial thinking and align this with thorough research to create an identity that successfully carried over our warm heritage, whilst introducing a much needed forward-thinking layer to our positioning. We achieved exactly what we set out to do at the beginning of the project. The brand guidelines documentation produced by Crab has proven incredibly useful to the business; it’s helped our people confidently express the brand and produce collateral for our important tasting events this Summer. Before this project, it was always a challenge to articulate the brand in a way that everybody agreed upon but this is no longer the case. Whenever I speak to our growers at the trade tasting events, I’m always pleased to hear their feedback and opinion on the branding – we definitely succeeded in appealing to them! The fact that we’re getting noticed and talked about in a positive way is fantastic. We as a business have thoroughly enjoyed working with Crab and would very much like to continue doing so in the future. Their expertise has been highly valued throughout our relationship, and their supporting management team has been instrumental in helping us achieve our goals as a business.
Rebrand & site design
The project included the creation of a new logo, website and all supporting branding collateral. The website was a particularly challenging piece of the puzzle due to the fact we are a sales business so the site had to look great, while still remaining highly functional. The project was delivered to the timelines set and the results were top-draw. Crab’s method was simple: provide a small highly skilled team that saw the whole process though and really immersed themselves in our brand to produce something we were all proud of.