I worked with Crab (and Costas) for 6 years, across 3 different brands: Haagen-Dazs (part of General Mills), Splenda (Johnson & Johnson) and also at Drambuie. Crab are my first choice agency and I fully trust and rely on them. They are a highly talented team with genuine passion and have always gone beyond their role to meet the needs of the brand and client.
Their work is always of top standard and their approach is flexible and open-minded. I find their prices extremely reasonable, and they are always fair and transparent.
Not only is their work excellent, but also I enjoy working with the team as they are diverse and there is no unnecessary hierarchy.
A fantastic agency, that I strongly recommend – and I have high standards!
Crab delivered a breadth of digital services to Alpro including media management, creative development, SEO/SEA and strategic guidance where relevant. I have found as an agency that they always work within budget and at times offer above and beyond at no additional cost, to ensure the best activations possible. We worked very collaboratively, ensuring that both the client and agency could grow together over our 5 year + relationship. We have found that Crab’s knowledge of the digital landscape has challenged Alpro to think differently and where appropriate adopt a fast fail mentality in an ever changing industry. They understand the importance of integrated digital communications and their activities showcase a support of the wider marketing objectives and return on investment, knowing digital can either be the lead or a facilitator to our wider plans.
Costas and the team at Crab were able to deliver a comprehensive and well-executed campaign that aligned a number of digital channels seamlessly. Their ability to understand our customers, ignite conversations and deliver results was consistent throughout the project. Even more refreshing was their approach to working collaboratively, with the utmost honesty and plenty of fun along the way!
O.W. Loeb Rebrand
The Crab teams were enthusiastic with insightful input throughout the process. Answers to queries were available quickly, with strong leadership throughout each step of the process. We were impressed by the ultra-modern thinking behind the first few rounds of brand development, specifically the logos and typefaces. It was great how Crab managed to take this initial thinking and align this with thorough research to create an identity that successfully carried over our warm heritage, whilst introducing a much needed forward-thinking layer to our positioning. We achieved exactly what we set out to do at the beginning of the project. The brand guidelines documentation produced by Crab has proven incredibly useful to the business; it’s helped our people confidently express the brand and produce collateral for our important tasting events this Summer. Before this project, it was always a challenge to articulate the brand in a way that everybody agreed upon but this is no longer the case. Whenever I speak to our growers at the trade tasting events, I’m always pleased to hear their feedback and opinion on the branding – we definitely succeeded in appealing to them! The fact that we’re getting noticed and talked about in a positive way is fantastic. We as a business have thoroughly enjoyed working with Crab and would very much like to continue doing so in the future. Their expertise has been highly valued throughout our relationship, and their supporting management team has been instrumental in helping us achieve our goals as a business.
Rebrand & site design
We first engaged with Crab Creative in early 2015. We had recently been voted the “Best Company to Work For in the UK” and were looking for a Digital agency to help us with a complete rebrand of our 23-year-old business, a rebrand that reflected our new culture. They pitched against 4 other agencies, both big multi-nationals and smaller companies that specialised in our sector. They stood out as they had taken time to try and understand our brand, were well organised, eloquent and produced some really interesting initial concepts. The project included the creation of a new logo and website as well as all supporting branding collateral. The website was a particularly challenging piece of the puzzle due to the fact that we are a sales business so the site had to look great, while still remaining highly functional. The project was delivered within the timelines set and the results were top-drawer. Crab’s method was simple: provide a small, highly skilled team that saw the whole process through – they really immersed themselves in our brand to produce something we were all proud of.
Since this initial project our relationship with Crab has continued- they have a content arm that looks after all the written content we publish on social media, have undertaken some adhoc digital campaigns and are currently building us a stand-alone portal that will help us in attracting talent to our business.
It has always been important to our brand to find partners that can develop an in-depth understanding of who we are through long-term relationships. From Account Manager Dave Richards to Senior Designer Steve “the Pirate” Moseley (well they are media) our experience has been top quality and I would not hesitate to recommend them.