Exploring other disciplines is a vital part of Crab’s methodology. As a Digital Agency we like to practice what we preach. Exposing the team to other forms of creative thinking, not only helps to improve our internal processes, but also challenges the team to think and perhaps most importantly, forces them to step outside of their comfort zone.
Street London, first approached Crab to ask for advice and help with the Street London Photography Symposium, the event held by renowned East London publisher, Hoxton Mini Press, iN-PUBLiC’s Nick Turpin and OBSERVE Collective’s Jason Reed, the event was held at D&AD over 3 days.
In the build up to the event Crab’s social team worked alongside the teams at iN-Public, Hoxton Mini Press and D&AD to help promote the event.
Along with several other elements, we also designed a tote bag, (well you can’t have an event without the ubiquitous tote bag). The tote bag contained information about the event along with sponsor information. We were also asked to provide a comms piece for Crab, so we designed and produced a Smartphone cradle, shaped like a crab (of course).
The Insurance Emporium, another Crab client was also running a special offer at the time of the event. Promoting The Insurance Emporium’s discounted camera policies to an audience of photographers, proved to be a successful and fruitful partnership.
Street London received an incredible turnout with avid street photography fans travelling from all over the world to attend the event. Some of the best street photographers from around the world were flown in to take part in talks and panel discussions with impassioned debates taking part with the audience.
10 lucky guests were also able to take part in a night shoot around Brick Lane in East London, exploring the diverse cultures and street art with Dougie Wallace.
An incredible event, it was fascinating to hear so many viewpoints from the great and the good to newbies and everyone in between. Here’s to Street London 2018.