Time Well Spent

Rosetta Stone

Rosetta Stone

The Brief

New Year’s resolutions are made with the best intentions but often broken within the first month. With this in mind, Rosetta Stone approached Crab to help capture people’s imagination during this optimistic period and give consumers the inspiration to take on a new language and kick start their personal development in 2015.

The Process

Initial Concepts Initial Concepts
The Greenscreen Shoot The Greenscreen Shoot
Tube Adverts Tube Adverts

The Solution

We were specifically tasked with engaging young ‘Urbanites’, a very distinctive market with some common habits and daily rituals. Crab targeted commuters, with specific reference to the hours of ‘dead time’ created when they travel from A to B every day. We also wanted the content of the campaign to reinforce the mobile features of the service, encouraging people to take advantage of new technologies and make productive use of their time in 2015.

The Results

YoY website visits increase
106%

YoY website visits increase

Decrease in the average CPA
198%

Decrease in the average CPA

Average CTR three times higher than any other PPC campaign
3X

Average CTR three times higher than any other PPC campaign

We’re pleased to say that Rosetta Stone liked the campaign so much they have extended it to several different media, including tube car panels and digital outdoor. We even updated the concept to help with a push around Valentines!

Learn More

If you’d like any more details on this project please get in touch with either of the relevant people at Crab and we’ll aim to respond to your enquiry as soon as possible.

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