Full and Straight
The Three Willows
The new owners of The Three Willows wanted to update the branding, tone and positioning of the pub to encompass a deeper and more modern food offering, whilst still reflecting the cricketing heritage of the pub.
The team started by exploring not only the heritage of the pub but also the identity and traditions of the local area, including that of new pubs, eateries and venues that had recently opened.
From the name to the logo, it was all about cricket. The original sign for The Three Willows pub showed 3 cricket bats, so we explored the nuances of cricket and the heritage of English Willow Cricket Bats.
We began to explore ideas around the number three. Including the Willow Tree in the design connected the pub not only to the game of cricket but also to its roots. Through testing visuals, it became apparent that the execution needed to be more abstract, rather than focusing on a simple pictorial representation.
The outcome of the final logo pays homage to the pub's history. It is simple, elegant and respectful, with a gentle touch of modernity. The branding and logo are both versatile and easily adaptable. They can be personalised for various uses such as social media, business cards, signage and menus. The colour palette and visual overlays add depth and charm, hitting the sweet spot for all cricket lovers.
If you’d like any more details on this project please get in touch with either of the relevant people at Crab and we’ll aim to respond to your enquiry as soon as possible.