#icanflysas

SAS

SAS

The Brief

Scandinavian Airlines (SAS) came to us with the challenge of increasing social interaction and community size within countries in Western Europe.  Our main objective on this particular campaign was to recruit new fans to Scandinavian Airlines social communities.

The Process

Wire frames Wire frames
User Generated Content User Generated Content
#icanflyas #icanflyas

The Solution

We have always understood and endorsed the benefit of having a strong content strategy running in tandem with any recruitment campaign. It ensures that new fans generated by promoted activity have engaging content to interact with and this in-turn leads to a much higher rate of recruitment and lower overall cost. As such, we launched a user-generated content focused campaign with an emphasis on encouraging creativity among SAS’s fans.

The Results

Entries to the competition
2,000

Entries to the competition

Increase in community size
148%

Increase in community size

Cost Per Fan
22p

Cost Per Fan

We recruited thousands of new fans, with a positive uplift in perception of the brand. Our objective was to increase the community size by 100%; we managed to increase the actual community size by 148% at a Cost Per Fan of 22p.

Learn More

If you’d like any more details on this project please get in touch with either of the relevant people at Crab and we’ll aim to respond to your enquiry as soon as possible.

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