A Wee Dram

Drambuie

Drambuie

The Brief

After completing a full site re-design for Drambuie they came back to us to look at ways to expand their drink section. From our analytics research we saw that this was by far the most visited section of the site. With this in mind we undertook a design and content production process to populate it with beautiful cocktails presented in a compelling and easy to navigate framework.

The Process

Wireframing Wireframing
Photography Photography
Build Build

The Solution

We conducted a comprehensive research and wire framing phase to create an exciting and interactive drinks section. Functionality and mobile was our top priority following the research phase. Next we focused our attention on the cocktail photography. Thanks to extensive pre-production planning, props, sets and drink dressings we created some gorgeous and varied photography. Ultimately this helped to change perceptions of the Drambuie brand and allowed us to exceed consumers expectations of the drink and its uses.

The Results

Average session duration
2:31

Average session duration

We halved the bounce rate on site
32.25%

We halved the bounce rate on site

Unique page views in 2015
416,938

Unique page views in 2015

The results was a visually stunning, highly functional and mobile optimised addition to the website. Since the launch of the drinks section we have seen both traffic and dwell time increase on the site. Once again showing that content is king.

Learn More

If you’d like any more details on this project please get in touch with either of the relevant people at Crab and we’ll aim to respond to your enquiry as soon as possible.

See it in action

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