Please turn your device to portrait mode!

Across a number of disciplines

Branding & Positioning

Branding & Positioning

Web Design

Web Design

Social Media

Social Media

Sales Comms

Sales Comms

Printed Literature

Printed Literature

Across a number of clients

BRANDING & POSITIONING

BRANDING & POSITIONING

Understanding a brand’s core values and the audience is essential for any successful marketing and design relationship.

At Crab, we begin by evaluating the existing brand proposition. In some cases, if we don’t feel there’s enough depth, we help clients build upon their existing foundation.

ONE OF THE COUNTRY'S OLDEST WINE MERCHANTS.

O.W. LOEB – POSITIONING

O.W. Loeb predominantly sold B2B and wanted to update their branding in preparation for their future goal of also selling direct-to-consumers. However they needed a solution that wouldn’t alienate existing customers whilst engaging a new audience.

We began by researching the company in depth and mapping their position against their key competitors to see what space their brand could own.

Radar Chart

This diagram demonstrates the perceived strengths and weaknesses of all the key competitors in the market.

The green shape is where O.W. Loeb was positioned at the time of the assessment.

VISII - Positioning

Searching for a product can be a frustrating experience. Visii's Visual Search solution invites users to explore images, each click further enhancing the user's selection criteria. While in the background, the A.I. suggests alternative products that match the user's criteria.

Visii already had a strong visual identity but needed help with how to take quite a technical and innovative product offering to market. We helped to focus their messaging so that those interested have a clear understanding of the proposition and therefore have a better chance of converting.

Visii Circles Visii Sales Visii Laptop

This began with a detailed review of the existing messaging and a number of workshops with key stakeholders to set specific goals and then fine tune the positioning.

Read More
WEB DESIGN

WEB DESIGN

We start with user journeys, content mapping and availability prior to moving to wireframes while considering the technical limitations of the chosen platform. The final step is visual design and output of assets for our, or the client’s development team.

USER EXPERIENCE

This is where we form the site's hierarchy and further refine until we plot the best user journeys.


GOODMAN MASSON - SITE REDESIGN


Goodman Masson’s website redesign was developed with the future in mind. Our UX focused on how we could create a seamless user experience while also allowing for ease of future content updates via a CMS. The result was a talent acquisition website that not only facilitated the recruitment of senior-level financial staff but also provided a constant news feed and notifications for those viewing the daily goings on at the company.

UX

VISUAL DESIGN

Once all the key user journeys have been addressed, it's time to make the visual language of the site in-line with the brand identity and refine the details that the user will interact with.


GOODMAN MASSON


Goodman Masson’s ‘The Experience’ site was re-designed around their four pillars of employee engagement. Our proposal was that the homepage would prominently feature these elements with links out to the different areas of the site, showcasing the different aspects of ‘The Experience’.


See it in action
UX
UX
Harris Grant Harris Grant Harris Grant Harris Grant

HARRIS GRANT - PORTFOLIO SITE

For Harris Grant, we developed a site that showcased all of the projects they had been involved with over the years. This incorporated a series of infographics and illustrations that expressed their variety of implementations and number of installations throughout the years. This visual representation highlighted the company’s expertise.

See it in action MORE VISUAL DESIGN
UX
SALES COMMS

SALES COMMS

Say it simply.

That’s something that has rung true for many years and not just within the field of design. We are constantly working to help our clients make things quick and easy to understand. This is especially relevant with online viewing habits.

Metro Bank 01 Metro Bank 02 Metro Bank 03 Metro Bank 04 Metro Bank 05 Metro Bank 06

METROBANK

Metrobank approached us to review their existing sales decks which had built up with new inputs of information over the years and had become inconsistent and lacked structure. Crab restructured their decks to tell a compelling story and clearly map out the bigger picture to their business customers.

PRINTED LITERATURE

PRINTED LITERATURE

Connecting the digital to the physical. Printed material can offer another valuable layer of brand interaction that helps to reinforce a brands ethos and approach as well as being something that can drive online engagement.

HARRIS GRANT

Along with the online work, we created a printed brochure designed to showcase Harris Grant's bespoke services. It was covered with a gloss black and silver foil; the cover was from GF Smiths colour plan range and the internal pages were all French Folded with the Harris Grant orange printed on the inside of the fold. These act as a great leave behind that not only gives more context with regards to their expertise but also reflected the company's approach to design and appreciation for quality materials and workmanship.

UX UX UX

Analytics

At Crab we are passionate about data. It forms the basis of our proposals, guides adjustments made mid campaign and is instrumental to our insights and recommendations post campaign.

0%

Increase in new business leads

0%

Increase in direct traffic

0M

Single largest contract

Crab

Let's Talk?

Please leave your e-mail or your phone number with a brief message and Grace will be in touch as soon as possible.

Like what you see? Drop us a line

studio@crabcreative.com +44(0)20 7490 4399