You’ve found a killer joke, one that you just can’t sit on. We’re talking really good, hands down the funniest thing you’ve ever heard. It’s a wondrous feeling; the words begin bubbling up inside and you can barely contain it. You bound into work, victim locked in your sights.
‘Prepare for laughter,’ you think.
“I don’t get it.”
“No, no, I’m not telling it right. Hang on.”
But it’s too late. The punch line is out of the box and only sounds worse the more you explain. Why didn’t it work? Because you just told a David Bowie themed knock knock joke to a 17-year-old work experience intern balancing 12 hot coffees on a box of pastries.
Just like telling a good joke, you only get one chance to deliver a great campaign. Don’t let enthusiasm cloud sound planning. A good strategy is about giving the right message, to the right person, just when they need to hear it. It can change perceptions, spark ideas and most importantly, inspire action.
Recent strategy projects:
A small blue elephant. A monkey missing an ear. A chewed up plastic action man. To you and I? Junk. To the owners?
Dumbo, Peanut and The Green Beret.
Dumbo feels like home. Peanut is laughter and smiles. The Green Beret is a ticket to adventure.
Emotion and imagination lie at the heart of every interaction, whether it’s with an inanimate object, a product, a service or even simply an idea. Branding is not what you’re doing; it’s how you feel doing it. It’s not how it fits, it’s how you feel wearing it. Make sure they feel the right emotions when they think of you.
Recent branding projects:
“What’s your biggest weakness?”
“I’m probably a bit of a perfectionist. A little OCD.”
How many times have you heard this in a job interview? Maybe you’ve said it yourself? It’s a pretty terrible answer to a deliberately difficult question. Why is it so bad? Simple, it’s not honest.
When you’re interviewing for a role you want a candidate to tell you a story, the story of them. You’re going to be spending a serious amount of time with your new hire so it’s incredibly important that you get a measure of their personality, and not just their professional credentials.
Likewise, if you want someone to spend a serious amount of time with your content, your story, then you need to make it interesting.
“My biggest weakness? Netflix with my cat and a double pepperoni pizza.”
Now we’re listening.
Recent content projects:
“Oh I know exactly what you mean, this one time I…”
You’ve met this person before, the person who hijacks the topic of conversation to launch into another endless personal anecdote. Telling you how it happened to them only worse, or better, or more interesting, but most importantly: it happened to them.
Bad design feels like talking to the most self absorbed person you know. Constantly telling you where to look, what to like and they way it should be. How do you converse well with design? You listen. You listen to the person on the other end of the discussion and find out about them.
Seamless user experience and design will feel like a great conversation with an old friend. You bounce off each other, finish each other’s sentences; you get exactly what you need as well as a few surprises. It’s both expected and exciting and you’re always left craving the next interaction.
Recent ux_design projects:
‘If all you have is a hammer, everything looks like a nail.’
‘If all you have is a WordPress dev, everything looks like a template.’
Out of the box might ‘tick the box’ but it won’t provide a user with a memorable experience. It won’t say anything about you or your values. It won’t scale, grow or adapt.
Every website, every app, every game, has its own set of diverse challenges and objectives. Meeting those requirements with an optimal solution requires not only the right language, but also the right person to understand them. If we don’t have the right tool for the job, we’ll find it.