Love Rice

FERM

FERM

The Brief

Working in conjunction with Federation of Rice Millers (FERM) and its constituent members we created a new consumer-focused digital communications strategy centred on a content focused, mobile responsive website – LoveRice.org.

The Process

Research Research
Blogger Outreach Blogger Outreach
Design Design

The Solution

To create the number one destination for consumers looking for rice based information and recipes. Crab launched the new content platform for FERM in conjunction with a comprehensive influencer outreach strategy to positively influence consumer consciousness and perceptions of rice, its usage and versatility on a European scale.

The Results

Visits to the site
7,000

Visits to the site

YouTube view time
9,465 mins

YouTube view time

Blogger submitted recipes
20

Blogger submitted recipes

We were extremely excited to launch this new content platform and the initial response has been fantastic. We have had lots of unpaid blogger activity, both submitting recipes to the site and writing articles of their own. The videos and the website have also received thousands of visits and views.

Learn More

If you’d like any more details on this project please get in touch with either of the relevant people at Crab and we’ll aim to respond to your enquiry as soon as possible.

See it in action
Say Hello.