Billingham

Billingham

Billingham

The Brief

Can something inanimate really be loved? Put simply, yes it can. The love of good design, good materials and great craftsmanship often supersede the cost. Crab were approached by Billingham to help develop a digital communications strategy and e-commerce website which captured the essence of this family run, heritage brand.

The Process

User Cases / Wireframing User Cases / Wireframing
Imagery Imagery
Social Strategy Social Strategy

The Solution

Each customer experiencing a Billingham bag understands instantly that the bag is no nonsense as well as working easily, quietly and robustly. In a time of mass production, waste and consumerism, it's pleasing to work with a client that wants its products to last and wants its customers to enjoy using their products. The key was retaining this, and reflecting it in the e-commerce site and social channels. The quality of Billingham sells itself, we just needed to ensure we translated this as powerfully and evocatively as possible on the site.

The Results

For every £1 spent we returned £18
£18

For every £1 spent we returned £18

CTR on promotional advertising
3%

CTR on promotional advertising

80% increase in organic fans
6,435 fans

80% increase in organic fans

We explored what it means to create a Billingham product, how to talk to its customers and finally, how to add value to each of Billingham’s digital touch points. All of this culminated in a digital communications strategy and a responsive e-commerce website the comprehensively showcased the brand.

Learn More

If you’d like any more details on this project please get in touch with either of the relevant people at Crab and we’ll aim to respond to your enquiry as soon as possible.

See it in action

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