A Wee Dram
Drambuie
The Brief
After completing a full site re-design for Drambuie, they came back to us to look at ways to expand their drink section. From our analytics research we saw that this was by far the most visited section of the site. With this in mind we undertook a design and content production process to populate it with beautiful cocktails presented in a compelling and easy to navigate framework.
The Process
Wireframing
During early planning we explored many different structures and designs to make the selection process as interactive and exciting as possible. A key objective discovered at this stage was the importance of mobile, considering that users would most likely prepare the recipe from their smartphone.
Photography
Weeks of pre-production planning, props, sets and drink dressings led to some gorgeous and varied photography. We have constantly been working to update the image of the Drambuie brand so the ability to use high quality contemporary settings allowed us to exceed consumers' expectations of the drink.
Build
Here we can see the finished mobile view, with extremely clear recipe layouts to make completing the cocktail as easy as possible. We also included a scalable ingredients list function so that measures could be adjusted according to the number of drinks being prepared.
The Solution
We conducted a comprehensive research and wire framing phase to create an exciting and interactive drinks section. Functionality and mobile was our top priority following the research phase. Next we focused our attention on the cocktail photography. Thanks to extensive pre-production planning, props, sets and drink dressings we created some gorgeous and varied photography. Ultimately this helped to change perceptions of the Drambuie brand and allowed us to exceed consumers expectations of the drink and its uses.
The Results
2:31
Average session duration
32.25%
We halved the bounce rate on site
416,938
Unique page views in 2015
The results was a visually stunning, highly functional and mobile optimised addition to the website. Since the launch of the drinks section we have seen both traffic and dwell time increase on the site. Once again showing that content is king.
Learn More
If you’d like any more details on this project please get in touch with either of the relevant people at Crab and we’ll aim to respond to your enquiry as soon as possible.
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