Rebrand & site design

Goodman Masson

Goodman Masson

The Brief

Goodman Masson is London’s largest financial recruitment company, offering a modern and rewarding workplace, with multiple awards including Recruitment Company of the Year (Recruiter Awards, 2016) as well as numerous accolades for its employee engagement program, The Experience®.

The company’s branding and digital presence, however, failed to reflect their fresh, modern service approach and work environment. Crab was tasked with re-invigorating the company’s brand, including a new logo design, re-designing their website for optimum user experience and producing a suite of branded collateral.

The Process

User experience User experience
Site re-design Site re-design
Launching the new brand Launching the new brand

The Solution

With Goodman Masson well-established in the marketplace, the new positioning and visual language we developed needed to remain recognisably ‘Goodman Masson’, whilst better reflecting the company’s modern approach to recruitment. We used geometric forms and vivid colours to lift the visual language into something a little more energetic than might be expected from a financial recruitment firm and the most distilled culmination of this is evident in the new logo.

Learn More

If you’d like any more details on this project please get in touch with either of the relevant people at Crab and we’ll aim to respond to your enquiry as soon as possible.

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